THIS JUST IN: Television isn’t dead yet. Film at 11! You’ll of course have to sit through the commercials — but in this case, that’s kind of the point.You see, contrary to the widespread belief that digital media is unstoppably ascendant, TV advertising is projected to keep pace, more or less...  CONTINUE READING

All new media — all new technology, really — is suffused with acronyms and buzzwords, a thick slurry of jargon that makes any AdTech meeting sound like a gathering of nerdy teenagers speaking in code.Spend time around AdTech professionals these days — you lucky dog — and you’ll hear...  CONTINUE READING

Plush Digital's Neil Bar-or and Mike Downey make the trek to perhaps the only tech stronghold with actual rodeos in the vicinity: Austin, Texas, which every March hosts South by Southwest, the tech-and-music-and-food-and-media jamboree.  CONTINUE READING

Your biggest fans are your biggest asset. Plush Digital created the UFC FIGHT PASS Fanatics campaign that leveraged UFC's passionate fans to acquire new customers authentically and efficiently — yielding some of the best results in the company's history.  CONTINUE READING