The trusty old Ad Network… once ground zero and the launch pad for some of the most innovative and pioneering AdTech companies has officially become a taboo term.You may remember a time when ad networks were the hottest, most effective way for marketers to specify audiences at scale.And then came the new wave… PROGRAMMATIC. LOOK OUT!!!! Shit is gonna change!!!   CONTINUE READING

THIS JUST IN: Television isn’t dead yet. Film at 11! You’ll of course have to sit through the commercials — but in this case, that’s kind of the point.You see, contrary to the widespread belief that digital media is unstoppably ascendant, TV advertising is projected to keep pace, more or less...  CONTINUE READING

All new media — all new technology, really — is suffused with acronyms and buzzwords, a thick slurry of jargon that makes any AdTech meeting sound like a gathering of nerdy teenagers speaking in code.Spend time around AdTech professionals these days — you lucky dog — and you’ll hear...  CONTINUE READING

Plush Digital's Neil Bar-or and Mike Downey make the trek to perhaps the only tech stronghold with actual rodeos in the vicinity: Austin, Texas, which every March hosts South by Southwest, the tech-and-music-and-food-and-media jamboree.  CONTINUE READING