Day One (Sort Of)
I’ve been waiting for this day for 20+ years. Well, maybe a few less…
But I do vividly remember being dropped off at kindergarten, and watching the adults walk off in buttoned-up shirts and fancy shoes thinking "...where are THEY going?!" Monday I started full-time at Plush Digital heading Business Development.
It’s funny to say because I’ve been working for Plush for a year now, and I’ve been working 40+ hours per week since sophomore year of college. But yesterday was the first day I walked into work no longer a college student.
When I think of how how I’ve ended up at Plush, there are three central reasons... three reasons I think all graduating students should consider.
It’s important you enter an industry you are both excited about and have room to grow within. For us at Plush, our industry is OTT (over-the-top streaming content, think Hulu, UFC Fight Pass, etc.), specifically focusing on customer acquisition and analytics.
Streaming content revenue will grow 2x over the next 5 years, exceeding $80b. Being old enough to have spent my youth in the aisles of Blockbuster, but young enough to hold an early Netflix subscription - I couldn't be more excited to add value to this hockey sticking industry.
The group of people you join should teach you, but also believe in your value enough to allow for your own decision making. The team at Plush includes industry veterans with multiple exits like Michael Downey, and marketing experts like Neil Bar-Or.
While there is a treasure trove of knowledge for me to mine from them, they also put me in a position to take risks and win big.
Join a company that is small, but not too small - a company where you have a large enough role to make an impact, while standing upon a solid enough foundation to make that impact.
Having run multiple early-stage startups I can tell you: there’s a real shot at success. At the same time, I didn’t have the right connections, experience, or resources to create $100m+ companies. I do at Plush.
Posted on 28.3.2018
by Tyler Peterson