Three Reasons You Should be Testing Crowdsourced Creative Campaigns

Three Reasons You Should be Testing Crowdsourced Creative Campaigns

“Crowdsourced creative” is already making a significant impact on advertising. Brands that figure out how to engage their most loyal customers — and capture their stories — will greatly outperform their competitors who fail to do so. Why? Because crowdsourced creative campaigns offer three primary benefits:

1. ORGANIC ENGAGEMENT BREEDS SMART MEDIA BUYS. The biggest social platforms — Facebook, Instagram, et al. — promote and disseminate interesting content, as measured by the simple arithmetic of “likes,” “shares,” and "comment." Facebook, after all, desires one thing: to have its users spend more time on Facebook properties. It has therefore designed its entire algorithm to promote content that offers the greatest likelihood of keeping people within Facebook’s orbit.

 What many don’t realize is that this exact precept applies to advertising, too. Brands that engender collaboration between organic and paid social teams will be able to buy media much more efficiently than brands stuck in “social silos” with very little breadth. The benefits from collaboration like this often increase exponentially.

2. AUTHENTICITY ALWAYS WINS. Who better to extol the virtues of your brand than those who make it, use it and feel passionate about it? Long gone are the days of Don Draper and his skinny tie, ruminating over a cigarette and a 2 p.m. highball until inspiration strikes in the form of a great campaign idea. Today, great ideas come from everywhere: employees, customers, franchisees, even random encounters with people unfamiliar with your brand. You need to know how best to tap into them by mastering the available platforms.

3. THE MASSES COME CHEAP. Crowdsourced creative is far, far less expensive than a polished campaign produced by a large agency. Today’s savvy consumers, Millennials in particular, don’t want high gloss: They’re looking for honesty, humor and grit.

44 comments (Add your own)

1. Justinscacy wrote:
Nicely put, Regards!

16.5.2018 @ 2:02 PM

2. RichardFuM wrote:
Click Here!

19.5.2018 @ 8:52 PM

3. Justinscacy wrote:
Terrific data. Kudos.

21.5.2018 @ 7:02 PM

4. Pay Day Loan wrote:
money lender direct lender installment loans loans online instant approval 5000 [url=https://laon.cars]lender[/url]

25.6.2018 @ 6:08 AM

5. Money Loan wrote:
payday loan installment lender lender [url=https://laon.cars]payday loan direct lender[/url]

25.6.2018 @ 9:41 AM

6. ThomasCrava wrote:
Howdy! online pharmacy technician school excellent web page.

9.8.2018 @ 9:34 PM

7. ThomasCrava wrote:
Hello! online pharmacy tech program excellent web site.

10.8.2018 @ 6:38 AM

8. ThomasCrava wrote:
Hi! online pharmacy with doctor consultation beneficial web site.

10.8.2018 @ 7:27 PM

9. ThomasCrava wrote:
Hello! safe online pharmacy very good website.

11.8.2018 @ 6:19 AM

10. Melvinrip wrote:
Howdy! safest place to buy propecia online very good internet site.

14.8.2018 @ 8:51 AM

11. Melvinrip wrote:
Hi there! cheapest pharmacy for propecia good website.

14.8.2018 @ 7:49 PM

12. Melvinrip wrote:
Hello! cheap generic propecia uk good website.

15.8.2018 @ 5:21 PM

13. BruceDUG wrote:
Hi there! list of canada online pharmacies beneficial web site.

17.8.2018 @ 4:54 PM

14. JoshuaPef wrote:
Hi! walgreens canada online excellent website.

17.8.2018 @ 6:45 PM

15. JoshuaPef wrote:
Hello! what is a good online pharmacy beneficial web site.

18.8.2018 @ 4:11 AM

16. JoshuaPef wrote:
Howdy! canada pharmacy online canada pharmacies great site.

18.8.2018 @ 3:22 PM

17. JoshuaPef wrote:
Hello there! online pharmacys beneficial internet site.

18.8.2018 @ 11:22 PM

18. JoshuaPef wrote:
Hello! uk online pharmacies reviews great web page.

20.8.2018 @ 12:22 AM

19. JoshuaPef wrote:
Hi there! online pharmacy us excellent website.

20.8.2018 @ 3:18 PM

20. JoshuaPef wrote:
Howdy! online pharmacies in uk good website.

20.8.2018 @ 6:46 PM

21. JoshuaPef wrote:
Hello! vipps canadian pharmacies online great site.

21.8.2018 @ 4:12 PM

22. JoshuaPef wrote:
Hi there! canadian pharmacy no prescription viagra excellent web site.

22.8.2018 @ 3:22 AM

23. JoshuaPef wrote:
Hello! on line pharmacy uk very good site.

22.8.2018 @ 11:37 AM

24. Haroldvem wrote:
Howdy! pharmacy technician programs online beneficial web page.

23.8.2018 @ 4:09 AM

25. Haroldvem wrote:
Howdy! online pharmacy review forum very good web site.

23.8.2018 @ 12:35 PM

26. Williamdyefe wrote:
Hi! propecia beneficial website.

31.8.2018 @ 4:01 PM

27. Williamdyefe wrote:
Hi there! propecia very good web page.

1.9.2018 @ 8:49 AM

28. PhilipSit wrote:
Howdy! buy prozac good internet site.

10.9.2018 @ 7:07 PM

29. PhilipSit wrote:
Hi! order prozac pills great web page.

11.9.2018 @ 6:25 AM

30. PhilipSit wrote:
Hi there! order prozac medication great web site.

11.9.2018 @ 4:04 PM

31. Ronniefup wrote:
Hi! buy levitra with no prescription good website.

11.9.2018 @ 7:55 PM

32. CharlesLen wrote:
Hi! online pharmacies beneficial website.

13.9.2018 @ 4:39 AM

33. HenryTes wrote:
Hi there! online pharmacies excellent website.

13.9.2018 @ 6:07 PM

34. RobertNeals wrote:
Hello! costco online pharmacy prices great website.

20.9.2018 @ 8:40 AM

35. Edwardeledo wrote:
Howdy! buy cialis medication good site.

22.9.2018 @ 8:49 PM

36. Marioedinc wrote:
Hi! buy propecia medication excellent site.

23.9.2018 @ 11:00 PM

37. Pedrohut wrote:
Howdy! free viagra pills excellent internet site.

24.9.2018 @ 8:42 PM

38. Perrywhare wrote:
Howdy! canadian pharmacy no rx good site.

2.10.2018 @ 6:22 PM

39. Perrywhare wrote:
Hi! online pharmacy technician school beneficial internet site.

4.10.2018 @ 5:36 PM

40. Kellyzen wrote:
Howdy! levitra great site.

5.10.2018 @ 8:10 PM

41. Shannonkaw wrote:
Howdy! best online pharmacy very good internet site.

15.10.2018 @ 8:53 PM

42. Robertdrilk wrote:
Hello! canada pharmacy for viagra great web page.

18.10.2018 @ 10:55 PM

43. Melvingop wrote:
Hello there! viagra online pharmacy great site.

19.10.2018 @ 9:17 PM

44. Melvingop wrote:
Howdy! generic viagra online canadian pharmacy beneficial web page.

20.10.2018 @ 3:46 PM

Add a New Comment


code
 

Comment Guidelines: No HTML is allowed. Off-topic or inappropriate comments will be edited or deleted. Thanks.

The OTT Rodeo Blog

Taming the chaos of our industry into bite sized morsels of knowledge.

  • Ad Networks… What the f*ck happened to them?

      CONTINUE READING

  • Post Featured Image

    The Supremacy of OTT

    Saturday I walked into my parent’s living room to find a giggling middle-aged man. There in my family home was my Dad, laughing hysterically as he eagerly shuffled through hours of Snoop Dogg’s Double G News Network, a Youtube-broadcasted digital series. It was the first time...  CONTINUE READING

  • Post Featured Image

    Day One (Sort Of)

    I’ve been waiting for this day for 20+ years. Well, maybe a few less… But I do vividly remember being dropped off at kindergarten, and watching the adults walk off in button-up shirts and fancy shoes thinking ‘...where are THEY going?!’ Monday I started full-time at Plush Digital heading...  CONTINUE READING

  • Post Featured Image

    Still Televised

    THIS JUST IN: Television isn’t dead yet. Film at 11! You’ll of course have to sit through the commercials — but in this case, that’s kind of the point.You see, contrary to the widespread belief that digital media is unstoppably ascendant, TV advertising is projected to keep pace, more or less...  CONTINUE READING

RSS Feed